10 Tips to Get the Most Out of YouTube

By | March 17, 2022

When people think of online marketing, they usually picture advertisements on social media platforms, or perhaps even Google AdWords. While these are both effective forms of marketing, they aren’t the only ones. Digital marketers should also be aware of YouTube as a viable marketing tool. In fact, it’s not just viable; it’s incredibly powerful when used in the right way and for the right reason. Here are 10 tips to help you get the most out of YouTube as a digital marketer.


1) Upload Consistently

When it comes to digital marketing, there’s no magic formula for how often you should upload videos. But there is a good rule of thumb: Always make sure your content is fresh and timely. The more relevant and frequent your uploads are, the more viewers you’ll attract—and ultimately, more business you can bring in from those views.


2) Tag Your Videos Correctly

Make sure you’re tagging your videos correctly so they show up in searches. It might be tempting to just slap a bunch of keywords into one video, but using tags will make your video easier for people searching on those words to find, especially when there are hundreds or thousands of other videos competing for their attention. Use relevant tags that describe what your video is about—if it’s a promo for a new product, use some combination of those words.


3) Create Videos That Answer Questions

There are many questions that your customers have about your business, product or service. Creating videos that answer these questions will allow you to position yourself as an expert in your field, boosting trust and helping you connect with potential customers. In order for viewers to click on these videos, it’s important that they contain valuable information and solve a problem within your target audience.


4) Encourage User Engagement

Posting videos is just one way to attract viewers and encourage engagement, but you can take it a step further by asking viewers for feedback and comments. Once you’ve generated some interest, don’t forget about your non-video content—posting images or text based on what users have been asking for also helps keep viewers interested.


5) Publish Playlists

Online videos are great at bringing people together, but getting your videos seen is just as important. If you’re trying to share information with an audience or showcase a certain type of work, consider creating playlists. For example, if you’re launching a new product, create a playlist that includes videos about its features and functionality. This makes it easy for people who are interested in your products or services to find all your most up-to-date content in one place.


6) Collaborate with Other Influencers

You don’t have to go it alone. Collaborate with other influencers in your niche. If your channel is all about healthy living, look for channels that share some of your same passions and work together—one makes a recipe video, while you make a workout video, for example. These collaborations will encourage both parties to build an even stronger audience base and attract more attention from potential sponsors and brands.


7) Use Merchandise and Affiliate Links in Videos

It’s no secret that digital marketers are always looking for ways to make more money. One way you can do so is by using merchandise and affiliate links in your videos. When someone views your video, she’ll see any merch or affiliate links you placed below it, and she can then choose to purchase that item through your link.


8) Use Call-to-Action Annotations & Cards on YouTube

Use call-to-action annotations, cards, and links in your videos. These are great ways to direct viewers to an outside resource like a landing page or sales page. This helps you keep people on your site as well as engage them further with your brand before they leave YouTube. For best results, use call-to-action cards in conjunction with other types of annotations for maximum impact.


9) Utilize Feature Suggestions

YouTube’s algorithms take note of when users watch, like, and share videos. The more people engage with your videos, the more likely they are to appear at the top of searches and in recommendation feeds. One way you can get people interacting with your video is by utilizing feature suggestions during recording.


10) Promote & Measure Results

If you’re just starting out with video marketing and trying to figure out how it works, you may be intimidated by all that can go into creating and promoting a video. But once you develop a basic understanding of what it takes, it’s easy. The biggest mistake most people make is not realizing that marketing videos on social media is an excellent way to increase traffic back to your website.

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